What We Do

At Sonate, we help organizations build brands that resonate. Our work moves through three intentional stages: clarifying your brand, expressing it clearly, and building the framework to support it.

A hand holding a camera lens focused on a city street – representing clarity of vision, perspective, and brand focus.

Clarify Your Core
(Internal Alignment)

Before your brand can resonate,
it has to ring true on the inside.

Organizational Auditing
We observe, interview, & assess to understand your team’s reality – not just what’s written down.

Root Cause Analysis
We identify friction points and misalignments that keep your people, systems, or strategy from thriving.

Vision & Mission Clarity
Together, we articulate a meaningful ethos that guides communication, culture, & decision-making.

A black handheld microphone with the words ‘Speak Up’ engraved on it, positioned against a minimal gray background – representing clear, resonant communication.

Express It Clearly
(External messaging)

Once you’re aligned internally, we help you say – and show – who you are with confidence and cohesion.

Messaging & Communication Strategy
We craft internal & external messaging that reflects your identity & resonates with your audience.

Visual Identity Design
From logos to layout, we design visuals that bring your brand to life.

A yellow steel building framework under construction, set against a clear blue sky – symbolizing structural foundation and organizational design.

Build Framework
(change execution)

We turn insight into action – designing systems that support your mission and make transformation stick.

Organizational Restructuring
We help restructure teams, reporting lines, & workflows to reflect your values and operational goals.

Rebrand & Brand Refresh
Whether evolving or starting over, we align your look & voice with who you are now.

SOPs & Systems Design
We build sustainable systems – so your brand is not only felt, but lived in everyday operations.

Whether you’re launching something new or evolving what exists, we’ll help your brand resonate.

build something that resonates.